Rabat, Dec 22 (Reuters) — Morocco’s tourism industry is experiencing an extraordinary resurgence, with a record-breaking 13.2 million visitors arriving in the first eleven months of 2023, surpassing the previous annual record of 12.9 million set in 2019. This remarkable achievement underscores the resilience and growing appeal of the North African nation’s tourism sector, even in the face of challenges such as the global pandemic and the devastating Al Haouz earthquake in early September.
The Ministry of Tourism, Crafts, and Social and Solidarity Economy released a statement revealing that Morocco’s tourism sector has not only weathered significant setbacks but is now setting new benchmarks for success. The number of visitors to the country between January and November 2023 reflects a 36% increase compared to the same period in 2022, a significant rebound that highlights the effectiveness of the country’s strategic tourism campaigns and air travel initiatives.
In a further sign of success, November 2023 alone saw the arrival of approximately one million tourists, a 9% increase from the previous year. This influx of visitors has been attributed to a combination of factors, including Morocco’s continuous promotional efforts and its status as a top-tier tourist destination offering diverse experiences that cater to global travellers.
Fatim-Zahra Ammor, the Minister of Tourism, Crafts, and Social and Solidarity Economy, expressed her pleasure at the sector’s exceptional performance. “We are thrilled with these results, which not only encourage us but also provide added motivation to continue our collaborative efforts with all stakeholders in the sector,” she stated. “The tangible impact of the 2023-2026 tourism roadmap is evident, and we are well on track to surpass the target of 14 million tourists by the end of the year.”
The ministry’s report has also highlighted the impressive economic contribution of the tourism industry, which continues to play a critical role in the country’s economy. According to the Office d’Echange (OC), Morocco’s tourism revenue surged by 20% year-on-year, with earnings reaching MAD 88.4 billion (approximately $8.7 billion) in the first ten months of 2023. This financial windfall demonstrates not only the robust health of the tourism sector but also its role in supporting job creation and bolstering the nation’s GDP.
The success of Morocco’s tourism surge is attributed to a variety of factors. The country has capitalised on its rich cultural heritage and diverse natural landscapes, which continue to draw visitors seeking an authentic and immersive experience. From the vibrant markets of Marrakech and the architectural marvels of Fes to the tranquil beauty of the Atlas Mountains and the Sahara Desert, Morocco offers an array of attractions for every type of traveller.
Morocco’s appeal as a cultural and adventure tourism destination has been further enhanced by robust promotional efforts targeting international markets. The government’s strategic investments in infrastructure and air travel initiatives have played a significant role in making the country more accessible to tourists from Europe, the Middle East, and beyond.
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The tourism boom also signals a promising trajectory for the sector’s continued growth. Experts predict that Morocco’s tourism industry will maintain its upward momentum, contributing significantly to the country’s economic prosperity in the years to come. The target of 14 million visitors by the end of December 2023 appears to be well within reach, thanks to the combined efforts of the government, local businesses, and the tourism sector at large.
Moreover, the country’s tourism successes come at a time when global travel is rebounding from the effects of the COVID-19 pandemic. With ongoing investment in sustainable tourism practices, Morocco is positioning itself as a leader in the industry, with plans to further expand its tourism offerings and continue to innovate in the years ahead.
“Morocco’s tourism sector is not only recovering but is thriving,” said Ammor. “The strength and resilience we have shown during difficult times will continue to shape the future of our industry, ensuring that Morocco remains a top destination for travellers from around the world.”
As 2023 draws to a close, the tourism industry in Morocco stands as a testament to the country’s unwavering commitment to growth and development. The record-breaking numbers of visitors and the substantial economic benefits generated by the sector highlight the importance of tourism as a key driver of Morocco’s economy, and the prospects for the future look brighter than ever.
