October 8 (ANI/PNN): Celebrating the growing influence of digital creators in today’s digital age, Born Event & Entertainment Pvt Ltd has officially launched the curtain-raiser for the first edition of the Global Influencer Awards (GIA) ’21. This groundbreaking event aims to recognize, reward, and honor digital influencers across 20 categories for their contributions in keeping the industry vibrant and engaging.
Partnering with MTV as its official telecast partner, the event will feature an array of renowned celebrities and top industry influencers, including Apoorva Agnihotri, Gurmeet Choudhary, Rannvijay Singha, Payal Ghosh, Karanveer Mehra, and Kanish Malhotra, among others. These stars will lend their support and recognition to an event that celebrates the creativity and dedication of digital influencers in India.
Industry heavyweights on the jury
Adding prestige to the event, some of the biggest names from the entertainment and media industries have been confirmed as jury members for GIA ’21. The esteemed panel includes Kamal Gianchandani, CEO of PVR Pictures Ltd, Saurabh Varma, CMO of Jio Studios, Alok Tandon, CEO of Inox Leisure Ltd, and Devang Sampat, CEO of Cinepolis. Their expertise and insights will ensure a fair and transparent selection process as they judge the top influencers across various categories.
The Global Influencer Awards ’21 will recognize exceptional digital creators across 20 categories, including Food, Fitness, Digital Media, Fashion, Technology, Automobiles, Education, and Lifestyle. With such a wide spectrum, the awards are set to shine a spotlight on the multifaceted talent thriving in India’s digital landscape.
An exciting journey for contestants
The journey to the finals will be as exciting as the event itself. The competition starts with 5,000 participants, who will compete in an audience-driven, online voting system. Dedicated fan votes will determine the top 500 contestants who move forward to the next round. From there, 20 categories will feature three finalists each, creating an intense and thrilling race for the coveted awards. The grand finale, where 20 of the most popular digital influencers will be crowned winners, is scheduled to take place on January 15, 2022, at Film City, Mumbai.
Vivek Iyer, Director of Born Event & Entertainment Ltd, expressed his excitement at the launch, stating, “Influencers are dreamers and leaders with a vision. The Global Influencer Awards is our way of acknowledging and celebrating their contributions. The event is more than an award show—it is a vibrant celebration of talent and creativity, featuring music, dance, and comedy performances that will entertain and captivate the audience.”
A platform for brands and influencers
Vivek Sudhindra Kulshrestha, Managing Partner of the Global Influencer Award, highlighted the business potential of the event, saying, “GIA provides sponsors with a unique platform to connect with an assortment of audiences who support their favorite influencers. Our event is the perfect opportunity for brands to deliver premier influencer marketing at great value.”
In addition to the entertainment factor, GIA will serve as a valuable marketing platform for brands to tap into the ever-growing digital community in India. The awards offer unparalleled exposure to regional and national internet celebrities, making it a must-watch event for digital marketers and sponsors.
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Star-studded entertainment gala
The grand event will not only be an awards ceremony but also an unforgettable entertainment extravaganza. From Bollywood hits and rap performances to music, dance, and comedy, the evening promises to be a vibrant celebration of talent. Fans and influencers alike will revel in the energy and creativity of India’s top digital stars.
What the industry says about GIA
Several celebrities have shared their excitement about the event. Actor Gurmeet Choudhary remarked, “GIA is a perfect opportunity for influencers to prove their popularity and fan base.” Rannvijay Singha, another industry favorite, said, “GIA is the ideal platform, where winners are decided by fan engagement, making it a very transparent process.”
Other celebrities, including Nyraa Banerjee, Kanisha Malhotra, Karanveer Mehra, and Apoorva Agnihotri, echoed the sentiment, emphasizing how GIA is set to elevate influencers and brands to new heights of recognition and fame.
Looking ahead, Born Event & Entertainment Ltd is also preparing for a Global Influencer Award in August 2022, which will be held in Dubai, further expanding the reach and impact of this innovative awards platform.
With the curtain raised, excitement is building for what is set to be one of the most talked-about events of 2021.
