The Duchess of Sussex, Meghan Markle, has shared a handpicked collection of clothing and accessories on Instagram, with some items featuring affiliate purchase links that could earn her commission.
In a rare social media update, Meghan posted a photograph of herself with her children, Prince Archie and Princess Lilibet, before unveiling a curated selection of fashion pieces via the online shopping platform ShopMy.
Meghan’s ‘high-low’ fashion approach
The duchess, known for her blend of designer and high-street fashion, described her style as “high-low” in her Netflix lifestyle show, With Love, Meghan. Staying true to this aesthetic, the items in her collection range from affordable high-street pieces to luxury designer accessories.
Alongside a ShopMy link, Meghan wrote in an Instagram story:
“Many of you have asked, so here you go! A little shopping to start the week. More to come.”
Her ShopMy page featured a message that read:
“A handpicked and curated collection of the things I love — I hope you enjoy them!”
It also included a disclaimer:
“Please note, some products may contain commissionable links.”
What’s in Meghan’s collection?
The selection of neutral-coloured fashion staples reflects Meghan’s signature style. Some of the standout pieces include:
- An oversized white Reformation shirt – £128
- A beige Uniqlo raincoat – £99.90
- A gold Maya Brenner Happiness Retreat citrine stone necklace – £383
- A pre-order link for a Cesta Collective handbag – £712
The basket bag, crafted by female artisans in Rwanda, is a limited-edition piece, with Meghan urging followers to secure theirs before it sells out again.
Her collection also includes luxury leather sandals by Emme Parsons, priced at £383, and a £395 brown blouse from Brochu Walker. While some items are from high-street brands like Gap and Uniqlo, others come from smaller boutique designers.
Affiliate links and advertising regulations
Although Meghan’s ShopMy page includes a general disclaimer about commissionable links, her Instagram story itself did not feature any explicit advertising disclosure.
In the UK, the Advertising Standards Authority (ASA) requires individuals who share affiliate links to clearly mark them as advertisements. Many social media influencers comply with this by labelling posts with “ad – affiliate link” when they stand to earn commission from sales.
More Read
It remains unclear whether Meghan’s post complies with UK advertising regulations, but similar issues have been raised in the past with other high-profile personalities promoting products online.
Meghan’s expanding business ventures
Despite receiving mixed reviews for With Love, Meghan, the duchess has already filmed a second season of the Netflix series. She is also focusing on her new lifestyle brand, As Ever, which is set to launch a range of artisan food products, including:
- Raspberry jam
- Herbal tea
- A ready-made crepe mix
Notably, Netflix has partnered with Meghan’s As Ever business, hinting at a broader commercial strategy that extends beyond streaming content into branded consumer products.
Public reaction and future plans
Meghan’s latest social media move has sparked discussions about her growing commercial presence. Some fans have welcomed her style recommendations, while others have questioned the use of affiliate marketing by a member of the British royal family.
As Meghan continues to expand her business and media empire, it remains to be seen how her latest fashion curation and affiliate partnerships will shape her public image and future brand strategy.
