The traitors launch draws record-breaking 9.2 million viewers
The gripping game show The Traitors has returned to BBC One with its biggest-ever audience, attracting an impressive 9.2 million viewers for the first episode of the 2025 series. Official ratings, published by the research organisation Barb, reveal the remarkable milestone, which includes viewers who recorded the programme and watched it within seven days, as well as those who tuned in via tablets, PCs, and smartphones.
A record start for the series
The launch episode, broadcast on New Year’s Day, marks a significant jump in popularity compared to previous seasons. Last year’s opening episode drew an average audience of 5.9 million, making this year’s figure a 56% increase. The show’s growing appeal was evident in 2024 when audiences steadily rose throughout the series, culminating in a peak of 8.0 million for the finale.
With such a strong start, this year’s instalment of The Traitors is on track to break new records. Experts suggest ratings could surpass 10 or even 11 million viewers by the series finale on January 24, potentially securing a spot among the top 10 most-watched television programmes of 2025.
The show’s evolution
The Traitors first captivated UK audiences when it debuted in November 2022. That initial series reached a peak of 4.7 million viewers for the finale, establishing the show as a fresh and innovative addition to BBC One’s programming lineup.
Hosted by Claudia Winkleman, the tense game show centres on contestants trying to identify who among them are “faithfuls” and who are the secretly scheming “traitors.” The blend of psychological strategy, betrayal, and high-stakes gameplay has proven to be a winning formula, earning the series widespread acclaim and a loyal fan base.
This year’s series continues to air on BBC One three nights a week, further cementing its place as a primetime fixture. Episodes two and three, broadcast on January 2 and 3, maintained robust viewership figures, drawing average audiences of 8.5 million and 8.6 million, respectively.
A highly anticipated finale
The current series will culminate on Friday, January 24, when the final episode airs. Viewers will discover whether this year’s “traitors” have managed to outwit their fellow contestants and secure the coveted cash prize, potentially worth thousands of pounds.
The anticipation surrounding the finale is heightened by the show’s ability to keep audiences on edge, with unpredictable twists and compelling character dynamics. The popularity of The Traitors reflects not only the intrigue of its format but also the growing appetite for unique and engaging reality television.
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A cultural phenomenon
The record-breaking success of The Traitors is a testament to its impact on British television. Critics have praised the show for its innovative premise and ability to foster intense viewer engagement. Social media platforms are abuzz with fans dissecting each episode, debating strategies, and speculating about the identities of the “traitors.”
The programme’s appeal also transcends age groups, with its mix of strategy, drama, and suspense resonating with a broad audience. This widespread appeal has cemented The Traitors as a cultural phenomenon and one of the BBC’s standout successes in recent years.
The future of The Traitors
As The Traitors continues to captivate millions, the show’s producers will undoubtedly look to build on this momentum. With ratings soaring and fan enthusiasm at an all-time high, it seems likely that the series will secure its place as a staple of British television for years to come.
For now, all eyes are on the remaining episodes, as viewers eagerly await the outcome of this year’s high-stakes battle of wits. Whether faithfuls or traitors emerge victorious, one thing is certain: The Traitors has firmly established itself as one of the most thrilling and talked-about shows on television.
