How much was beyoncé paid to perform netflix’s NFL christmas day halftime show?
Beyoncé, the 32-time grammy-winning icon, made waves during netflix’s NFL christmas day halftime show with an electrifying performance that captivated millions. Known for her commanding stage presence and artistic brilliance, the 43-year-old superstar delivered her first-ever live renditions of tracks from her latest album, Cowboy Carter. The performance, part of the halftime spectacle during the game between the Houston Texans and the Baltimore Ravens, has sparked widespread curiosity over how much it cost to secure her services for the event.
An unforgettable performance
The halftime show opened with a visually stunning pre-recorded introduction, featuring Beyoncé riding a white horse through the stadium’s tunnels while singing “16 Carriages.” Her performance seamlessly transitioned into a heartfelt cover of The Beatles’ “Blackbird,” where she was joined by singers Tiera Kennedy, Tanner Adell, Reyna Roberts, and Brittney Spencer. Beyoncé then dominated the stage alongside an ensemble of backup dancers, including her eldest daughter, Blue Ivy Carter, and a full marching band.
Adding further star power to the performance, Post Malone and Shaboozey, collaborators on Beyoncé’s Cowboy Carter, joined her on stage. Post Malone delivered a powerful rendition of “Levii’s Jeans,” while Shaboozey brought the house down with “Sweet ★ Honey ★ Buckiin.’”
The spectacular show was co-produced by Beyoncé’s Parkwood Entertainment and Jesse Collins Entertainment, reaffirming her reputation as one of the most innovative performers of her generation.
A hefty price tag
While exact figures remain unconfirmed, the performance was reportedly part of a $60 million deal Beyoncé signed with Netflix in 2019. This three-project deal has already yielded the critically acclaimed Homecoming: A Film by Beyoncé, a concert documentary centred on her iconic 2018 coachella performance. According to Variety, the price tag for the coachella project alone was approximately $20 million, suggesting that her NFL halftime show might have cost a similar amount.
“If we believe this to be true, then that’s $20 million specifically for this [halftime] performance,” Dan Ruchie, founder of Trapital, a company providing insights into music and sports, told Andscape.
While netflix and beyoncé’s representatives have yet to comment, the staggering figure aligns with the megastar’s status as one of the world’s most bankable entertainers.
More Read
Netflix’s bold move into live sports
The NFL Christmas Day games marked a historic moment for Netflix, as it live-streamed its first-ever sports events under a newly inked three-year licensing agreement with the NFL. Valued at $150 million, the deal underscores Netflix’s ambitions to expand its content portfolio beyond traditional film and television.
The day began with the Kansas City Chiefs defeating the Pittsburgh Steelers 29-10, maintaining their impressive 2024 record. Later, the Ravens crushed the Texans 31-2, but it was Beyoncé’s halftime performance that truly stole the spotlight. By integrating high-profile performances into live sports broadcasts, Netflix aims to create a unique viewing experience, blending entertainment and athleticism.
A win-win collaboration
For Beyoncé, the NFL halftime show offered a platform to debut songs from Cowboy Carter on a global stage, further solidifying her position as a cultural and musical powerhouse. For Netflix, investing in Beyoncé’s performance was a strategic move to attract a broader audience, tapping into the singer’s massive fanbase while also elevating the Christmas Day games as a marquee event.
The collaboration exemplifies the growing synergy between the worlds of music, sports, and streaming, with Beyoncé once again proving her ability to set the gold standard in live performance. Whether or not the $20 million figure is confirmed, one thing is clear: Beyoncé’s halftime show was worth every penny.
