Bengaluru (Karnataka) [India], October 13 (ANI/BusinessWire India): Unacademy, India’s leading EdTech platform, has released its latest Indian Premier League (IPL) film titled ‘Mistakes – The Greatest Teacher,’ marking the company’s second year as an official sponsor of the IPL. The film’s inspiring message has quickly resonated with viewers, garnering widespread attention and going viral within hours of its release.
The film racked up thousands of views across social media platforms almost immediately and even trended on Twitter at the top spot for several hours. With its blend of cricket and education, the film delivers a powerful message for young learners: that mistakes are an essential part of learning and growth.
An inspiring message through cricket and education
‘Mistakes – The Greatest Teacher’ draws a compelling parallel between missed opportunities on the cricket field and mistakes in academics. By using real cricket match moments — dropped catches, missed run-outs, and misfields — the film illustrates how even the best players face setbacks. These on-field moments are juxtaposed with classroom scenes, sending a clear message to learners: mistakes are natural, and the key to success lies in learning from them.
In keeping with Unacademy’s past IPL campaigns, such as ‘Cracking the Game,’ this new film retains the same motivational spirit. It begins with cricket legend and Unacademy brand ambassador Sachin Tendulkar asking the pivotal question, “IPL se kya seekha?” (What have you learned from the IPL?). The film then transitions to a student, or “Learner,” who introduces the core theme — that mistakes are the greatest teacher.
The film’s storyline: Learning from mistakes
The 70-second clip presents a seamless blend of cricket and learning, interspersing match highlights of missed plays with cutaways of students dealing with academic challenges. The narrative emphasizes that no one, not even cricket’s finest, is immune to mistakes. What matters is how these mistakes are viewed — as opportunities for growth. The central theme of the film is that mistakes should be embraced, not feared, because they form an important part of the learning journey.
As the story progresses, viewers are encouraged to take every failure in their stride and understand that setbacks, whether on the field or in life, can be the stepping stones to success. The film’s positive and empowering tone has struck a chord with audiences, especially students and young learners.
A viral sensation across social media
Unacademy’s ‘Mistakes – The Greatest Teacher’ film broke viewership records within just six hours of its release. The campaign generated over 15 million views across social media and digital platforms, with Twitter alone accounting for 3.9 million views. The film’s message and its relatable cricket-inspired theme received overwhelming positive reviews from users online, making it one of the most successful marketing efforts for Unacademy.
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This campaign adds to Unacademy’s impressive portfolio of marketing films, which include memorable initiatives like the Unacademy Believe film, the Sachin Tendulkar Tribute Video – The Greatest Lesson, Women’s Day – Teach Them Young, and previous IPL campaigns like Cracking the Game and a series of IPL-themed television commercials (TVCs).
Quirky soundtrack with a deeper message
Adding a unique twist to the film is its soundtrack. The film uses the song ‘Remember (Walking in the Sand)’ by George Morton but infuses it with a quirky remix, sung by Jaaved Jaaferi and Tiara Arpit. The song, ‘Oh No,’ reinforces the film’s message, reminding viewers to pause and reflect on their mistakes before reacting negatively to them. It serves as a gentle reminder to embrace learnings from setbacks before saying “Oh No” to the error.
Unacademy’s new film succeeds in delivering a powerful life lesson through the relatable medium of cricket, inspiring millions to view mistakes as essential stepping stones on the path to success.
