CAUGHT BY ARABNEWS.COM
London: According to a new YouGov and Arab News poll, Arabs associate Japanese goods with excellence.
Participants in the survey were asked to assess the quality of products produced by the US, South Korea, Japan, China, and citizens of the Middle East and North Africa (MENA) region.
Among Arabs, the US, South Korea, China, and Japan were ranked first, third, and fourth, respectively, by 71% of respondents.
It is a startling result in many ways. In the region, Japan is highly recognized for its products, and many Arabs have favorable opinions of both the nation and its citizens. The same survey asked respondents to choose the qualities they most identify with Japanese people, and a sizable majority of them chose “organized,” and “punctual.”
According to the survey, Sony is the most well-known Japanese brand among MENA people, with 60% of participants accurately identifying it as such. The percentage was especially high for people over 40, who acknowledged Sony as a Japanese firm in 78% of cases.
The retail business Muji, which 32% of respondents identified as Japanese, is the second most known Japanese brand among Arabs, according to the poll’s results. Muji was particularly well-known among women and younger generations; only 28% of males chose it as Japanese, whilst 40% of women did.
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It is not surprising if Muji’s high degree of brand awareness as a Japanese company is taken into consideration, particularly when compared to Nintendo, which just 19% of respondents identified as Japanese. “Fast fashion” retailers like Muji and Uniqlo—which did not make the poll—have emerged as some of Japan’s most prosperous and rapidly expanding exporters in recent years. The United Arab Emirates had three Muji stores as of February 2015. There are seven as of right now.
The reputation of Japanese items as high-quality in the Middle East is undoubtedly influenced by these brands’ solid reputations and Arab consumers’ ability to easily identify them as Japanese.
Among the few clothing shops included in YouGov’s 2019 Global Brand Health Index Top 20, which measures brand opinion across a
