June 3, 2024
Pixel devices will be manufactured in the country and, more specifically, in Tamil Nadu with the partnership by Google with Foxconn. This particular decision has been made in light of the shifting strategies of manufacturers worldwide to look for locations for their supply chains other than China.
The fact that Pixel phones will be produced in Tamil Nadu implies that the state’s authorities negotiated with Google’s top managers about the company’s commitment to the region.
Manufacturing of Google’s latest smartphone models is set for production in TamilNadu with the support of Foxconn, famous for assembling iPhones for Apple. This partnership reaffirms the aggregator’s focus on local manufacturing and corresponds with the increasing trends of shifting manufacturing bases due to geopolitical tensions.
Pixel manufacturing investment in Tamil Nadu and Google’s tie-up with Dixon Technologies for smartphone manufacturing are different investments. While Google, Foxconn, and the Tamil Nadu government did not comment on the development, the decision shed light on Google’s global supply chain strategy across diversification.
Not only has it created a new mark for Google to hit, but it has also laid the foundation for India’s growing role in the global technology supply chain. The partnership is in line with Google’s plans to increase its market share in India and leverage domestic manufacturing to meet the growing demand for its Pixel devices.