This article is about the unexpected consequences of Google’s recent algorithm update, which is harmful to smaller websites and independent publishers, marking the need for transparency and accountability in Google’s algorithms to ensure a fair and extensive online ecosystem.
Google’s recent search algorithm and spam filter updates have had destructive effects on smaller websites, causing a significant fall in traffic and leading some to consider discharge and site closures. HouseFresh, one of the best websites that specializes in product reviews, saw its daily transfer from Google search drop from 4,000 to 200. The site’s owner, Gisele Navarro, was advised to give up the site and start over with a new domain name.
The update has marked frustration among website owners due to uncertainty over Google’s ranking results. Google’s confidentiality surrounding its algorithms has led to the growth of the search engine optimization (SEO) industry. The latest update has sent SEO experts crumbling to mind why some sites were improved while others were downranked.
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Google assures that the update aimed to provide users with “fewer results that feel made for search engines” and that the changes have boosted results for viewers. However, Navarro and others have found that the update has increased ads, AI-generated content, and user-generated content from websites like Reddit and Quora, rather than high-quality articles and reviews.
The update has badly affected independent publishers, with one European news website seeing a 20-30% decrease in referrals from Google. Businesses are now seeking other methods to attract audiences, such as newsletters, podcasts, and video reviews. Navarro has turned to video reviews and newsletters and has seen an increase in referrals from alternative search engines like DuckDuckGo. Despite her experience, she sticks to positive thoughts about the web and its potential for providing special information.
By Arab news
