Keir Starmer, the leader of the Labour Party, unveiled his latest vision for governance this week, introducing six measurable milestones that he hopes will provide clarity and direction. While his speech was intended to galvanise support and instil confidence, it left many feeling underwhelmed, with critics describing it as more technocratic than inspirational.
The milestones aim to shift the narrative away from the abstract and towards tangible outcomes. However, questions remain about whether this latest approach will resonate with voters or deliver the change that the public seeks.
A shift from promises to milestones
Over the past year and a half, Starmer’s government has introduced a slew of frameworks: three foundations, five missions, six first steps, and now six milestones. This evolving lexicon has, at times, muddied the waters, leaving many confused about the Labour government’s overarching strategy.
Starmer’s six milestones, laid out in a 42-page document, aim to create clear accountability. These include raising living standards, ensuring 75% of children are school-ready by age five, fast-tracking decisions on major infrastructure projects, and reintroducing visible neighbourhood policing. However, ambitious earlier promises, such as recruiting 6,500 teachers or halving violence against women, appear to have been sidelined.
Starmer defends the milestones as pragmatic targets, but critics argue that they feel selective and politically cautious. For instance, the bold pledge to make the UK’s economy the fastest-growing in the G7 has been downgraded to an “aim,” while the milestone now emphasises raising disposable income without committing to specifics.
Migration: A missed opportunity?
One glaring omission in the milestones is migration, a topic Starmer has repeatedly identified as a priority. With net migration at record highs, many expected clearer targets. Instead, Starmer categorised border security as a foundational issue rather than a measurable milestone.
This cautious approach reflects the risks associated with committing to quantifiable targets in such a contentious area. However, critics argue that failing to address public concerns more directly could allow opposition parties to exploit the issue.
A challenge to whitehall
Central to Starmer’s message was a call for transformation within the British state. He described his “Plan for Change” as the most ambitious in a generation, challenging Whitehall to become more dynamic, innovative, and technology-driven.
“There are too many in Whitehall who are comfortable in the tepid bath of managed decline,” Starmer said, borrowing a phrase from John F. Kennedy to underscore the difficulty of meaningful reform. His rhetoric was directed as much at the civil service as at the public, signalling his determination to overhaul the mechanisms of government to ensure delivery.
Starmer’s team has promised regular progress reviews to hold civil servants accountable. Cabinet minister Pat McFadden is expected to deliver a follow-up speech outlining plans for civil service reform, further highlighting the Labour leader’s focus on structural change.
Delivery over rhetoric
Starmer’s ability to inspire has long been questioned. Critics often point to his lack of compelling storytelling or charismatic flair, which contrasts with the populist appeal of leaders like Boris Johnson or Nigel Farage. However, Starmer and his allies believe he will ultimately be judged on his ability to deliver tangible results.
“If we can build more homes, cut NHS waiting lists, and lift living standards, we can turn the tide,” a senior aide commented. The strategy hinges on creating visible improvements in people’s lives, rather than relying on lofty rhetoric or sweeping promises.
The stakes are high
With voter cynicism at an all-time high, Starmer’s government faces a steep challenge. Labour’s poll ratings have dipped in recent months, reflecting public dissatisfaction with a lack of perceived progress. The milestones are designed to counter this by demonstrating clear and measurable achievements, but their success depends on effective implementation.
Starmer ran for office on a platform of change, and the milestones represent his latest attempt to fulfil that promise. While the immediate public response has been lukewarm, his supporters argue that long-term success will depend on execution rather than presentation.
As the next election approaches, Starmer’s government will need to balance pragmatism with ambition. Whether or not he can inspire voters, the Labour leader’s legacy will be defined by whether he delivers on his promises and restores public trust in government.
In the end, Starmer may not be remembered as the most charismatic orator, but if he can deliver on his six milestones and beyond, he may well reshape the narrative of his leadership—and of British politics.