Mahindra & Mahindra (M&M) has chosen ABB’s innovative PixelPaint technology for its upcoming electric vehicle (EV) paint facility, marking a significant advancement in automotive manufacturing in India. The announcement, made by ABB on Wednesday, highlights the integration of cutting-edge automation technology into M&M’s production processes.
As part of this collaboration, M&M will implement 42 robots from ABB’s IRB 5500 family, making the company the first original equipment manufacturer (OEM) in India to utilize PixelPaint technology. This advanced system allows for the precise painting of contrasting roofs and pillars on vehicles, setting a new standard for customization in the Indian automotive market.
PixelPaint technology features a specialized paint head equipped with over 1,000 individually controlled nozzles, all mounted on an ABB robot. This innovative design enables the technology to apply large areas of uniform color as well as intricate details with exceptional accuracy. Joerg Reger, Managing Director of ABB Robotics Automotive Business Line, emphasized the technology’s efficiency, stating, “Our PixelPaint technology can apply large areas of uniform color as well as the tiniest details with complete accuracy, without delaying the production line or the need for manual intervention.”
The integration of PixelPaint will allow M&M’s paint shop to automate the application of various finishes, including contrasting roof and pillar treatments, enhancing the customization options available for their new line of electric vehicles. As consumer demand for personalized vehicle options continues to rise, this technological deployment positions M&M to meet those expectations effectively.
ABB’s PixelPaint technology is not only a leap forward in automation but also plays a critical role in enhancing the overall quality and efficiency of the painting process. The precise control offered by the multiple nozzles ensures that every vehicle receives a flawless finish, which is crucial for maintaining brand reputation in the competitive automotive market.
The partnership between M&M and ABB underscores a broader trend in the automotive industry towards automation and technological innovation. As manufacturers seek to optimize production processes and improve product offerings, technologies like PixelPaint are becoming increasingly essential.
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M&M’s commitment to integrating advanced technologies aligns with its strategic goals of expanding its electric vehicle lineup and enhancing production capabilities. By adopting ABB’s PixelPaint, the company is not only investing in cutting-edge technology but also taking significant steps towards sustainability and efficiency in its manufacturing processes.
With the global shift towards electric vehicles accelerating, M&M’s new paint facility represents a crucial investment in the future of automotive manufacturing. The deployment of PixelPaint technology is expected to streamline operations and provide consumers with more options for vehicle personalization, ultimately leading to a more competitive edge in the EV market.
As Mahindra & Mahindra prepares to launch its new electric vehicles, the collaboration with ABB positions the company at the forefront of automotive innovation in India, setting a precedent for future manufacturers in the region. The successful implementation of PixelPaint technology could inspire further advancements in automation across the automotive sector, contributing to the overall growth and evolution of the industry in India.
