Snapchat has launched a new artificial intelligence-powered feature exclusively for its Platinum members, introducing AI-generated Lenses that bring Augmented Reality (AR) filters to the platform. This feature allows users to capture photos and videos with live AI-enhanced effects, further enhancing the creative experience on the app.
Snapchat’s AI video lenses: A new era of augmented reality
Snapchat revealed that it has developed an in-house generative video model to power the AI Video Lenses, making the filters appear more realistic and immersive than ever before.
In a blog post, Snap stated:
“These Lenses, powered by our in-house built generative video model, bring some of the most cutting-edge AI tools available today to Snapchatters through a familiar Lens format. We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and we’re excited to see what Snapchatters create.”
The introduction of AI-generated Lenses builds on Snapchat’s pioneering role in AR technology, aiming to enhance creativity and interaction among its users.
What are the new AI video lenses?
Snapchat has introduced three AI-powered video filters, known as AI Video Lenses, which add interactive effects to user videos. These filters are currently available exclusively for Platinum subscribers and can be found in the app’s filter carousel, alongside existing AR effects.
The three new AI video lenses are:
- Raccoon Lens – Introduces an animated raccoon companion that interacts with the user in real-time.
- Fox Lens – Brings a fox companion to life, adding playful and dynamic animations.
- Spring Flowers Lens – Creates a zoom-out visual effect, making it appear as if the user is holding a beautiful bouquet of flowers.
Unlike traditional AR filters, these AI-generated Lenses require additional processing time. To ensure a smooth experience, Snapchat allows users to continue browsing the app while their AI-enhanced videos are being rendered in the background.
Snapchat expands AI-driven features
The introduction of AI Video Lenses is just the beginning, with Snapchat confirming that more AI-powered video filters are currently in development and will be released in the near future.
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Snapchat has been at the forefront of AR innovation, continuously integrating machine learning (ML) and AI tools into its platform. The launch of these AI-generated Lenses marks another step towards a more immersive and interactive experience for users.
Platinum subscription: Exclusive access to AI features
These new AI Video Lenses are only available to Snapchat Platinum subscribers, a premium tier that offers exclusive content, enhanced features, and early access to experimental tools.
Snapchat’s decision to limit access to Platinum members suggests that the platform is testing the feature among its most dedicated users before a possible wider rollout. However, it remains unclear whether AI-generated Lenses will eventually be made available to all users or remain a Platinum-exclusive perk.
The future of AI in social media
With this latest feature, Snapchat is further blurring the lines between reality and digital interaction, reinforcing AI’s growing role in social media. As platforms continue to integrate AI-generated content, users can expect even more personalised and immersive experiences.
Snapchat’s new AI Video Lenses mark a significant evolution in AR technology, demonstrating how artificial intelligence can enhance creativity and engagement in social media storytelling.
