New Delhi [India], October 1: Bata India has officially launched a special collection ahead of the festive season, featuring artisanal craftsmanship and high-fashion design details. The campaign, titled “Celebrate Every Step,” stars the brand’s ambassador, Bollywood sensation Kartik Aaryan, and is part of Bata’s global ‘Make Your Way’ campaign. This initiative celebrates the stories of resilience and success that resonate with those striving to shine in today’s world.
In the captivating campaign film, Kartik Aaryan reflects on his journey to becoming a Bollywood icon, celebrating the myriad roles he has played throughout his life. The film captures his growth, highlighting the setbacks that helped him emerge stronger. By sharing his story, Kartik aims to inspire individuals to trust their unique journeys and celebrate every step along the way.
A Festive Collection to Remember
The latest collection from Bata showcases a range of footwear designed to elevate festive wardrobes. For men, the collection includes classic brogues, monk strap loafers, and laced-up derby shoes. Women can choose from trend-setting heels in ombre colors, stylish mules adorned with crystal bow accents, and technology-infused Bata Comfit sandals, ensuring both style and comfort. With prices starting at just INR 2499, the festive collection is accessible to a wide audience and is available in Bata stores and online at bata.com.
Marketing Insights and Campaign Vision
Deepika Deepti, Head of Marketing at Bata India, shared insights into the campaign’s vision. “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way,” she said. Deepika emphasized that the campaign spotlights the inspiring journeys of Kartik Aaryan and other youth icons, each story reflecting the ambition of today’s new-age consumers. The Artisanal Leather & Starlight collection aims to provide unmatched style, comfort, and confidence, perfectly suited for the festive season.
Kartik Aaryan expressed his enthusiasm for the campaign, stating, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles, but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. It’s time to step into the celebrations, both inside and out, with style!”
A Unique Approach to Storytelling
Udayan Chakravarty, National Creative Director at FCB India, highlighted the innovative storytelling approach used in the campaign. The video takes the form of a dramatized mixed media biography rather than a conventional advertisement. It leans heavily into Kartik’s life, drawing from old photographs, archival footage, and personal anecdotes. Through “Celebrate Every Step,” the campaign narrates Kartik’s story of grit, emphasizing how Bata has supported him every step of the way.
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Joining Kartik in this inspiring journey are new-age icons who have carved unique paths to success. Masaba Gupta, a multi-talented designer and entrepreneur, is known for challenging the status quo and continuously reinventing herself. Lisa Mishra, a singer-songwriter turned actress and musician, has made an indelible mark in popular culture. Urooj Ashfaq, a comedian who has taken her talents to a global platform, and Alaya F, who has shone in unconventional roles, also feature prominently in the campaign. By celebrating these trailblazers, Bata India honors those who break the glass ceiling and embody the spirit of the brand’s global campaign in its 130th anniversary year.
Commitment to Quality and Fashion
Bata India has been a symbol of trust and quality for Indian consumers for nearly a century, serving approximately 250,000 customers daily in 2023. As the largest footwear retailer and manufacturer in the country, Bata has continuously evolved to meet the diverse needs of its customers. With over 1,900 stores (including company-owned and franchise outlets) and a robust omni-channel presence, Bata India sells nearly 50 million pairs of footwear annually.
The brand’s mission is to make global trends and premium fashion accessible to all consumers through its extensive retail network. Bata redefines the intersection of fashion and comfort through its various sub-brands, including Bata Red Label, Bata Comfit, Power for athleisure, NorthStar for trendy sneakers, and the trusted Bubblegummers for kids, alongside the globally renowned Hush Puppies brand.
As the festive season approaches, shoppers are encouraged to explore Bata’s latest festive and occasion-wear collection at their nearest Bata store or online at bata.com, ensuring they step into the celebrations with style.
